Oregon Cheese Guild

Consumer events: during 2022, the Oregon Cheese festival was held at the jackson county expo in southern Oregon. There were 3,100 attendees over two days. In the fall the wedge in portland, Oregon had 1,000 attendees and the Oregon Cheese for the holidays program distributed 350 tasting kits. The american Cheese society's annual industry conference came to portland in july of 2022 for an unparalleled opportunity to showcase Oregon food and beverage via several activities within the conference. Notably, a best of Oregon event was held in collaboration with other commissions and agencies to show off the best of Oregon food and beverage, ocg ran multiple conference seminars and tastings to highlight Oregon's culinary standouts.

Educational programs, communications and opportunities: ocg presented members opportunities to participate in multiple educational programs implemented by other organizations and continued to disseminate information and promotional opportunities to members and partners through the member newsletter and social media postings.

General marketing: during 2022 ocg continued to increase awareness of Oregon artisan Cheese through the organization's website and social media platforms, and by distributing the Oregon Cheese trail map. The Oregon Cheese month campaign held in september encouraged distributor and retail partners to feature and promote Oregon cheeses throughout the month, create point-of-sale materials and displays, and sample and demonstrate Oregon cheeses when possible. The Guild also participated in outside industry and consumer-facing events to represent the Oregon Cheese category.

Industry communication and opportunities: ocg continued to disseminate information and promotional opportunities to members and partners.