Oregon Cheese Guild

Consumer events: during 2023, the Oregon Cheese festival was held at the jackson county expo in southern Oregon. There were 4,300 attendees over two days. In the fall the wedge in portland, Oregon had 1,300 attendees and the Oregon Cheese for the holidays program distributed 350 tasting kits.

Educational programs, communications and opportunities: the Oregon Cheese Guild organized cheesemaker education day in conjuction with the food science department at Oregon state university. This conference is the west coast's premier educational conference for artisan Cheese industry. Ocg also presented members opportunities to participate in multiple educational programs implemented by other organization.

General marketing: during 2023 ocg continued to increase awareness of Oregon artisan Cheese through the organization's website and social media platforms, and by distributing the Oregon Cheese trail map. The Oregon Cheese month campaign held in september encouraged distributor and retail partners to feature and promote Oregon cheeses throughout the month, create point-of-sale materials and displays, and sample and demonstrate Oregon cheeses when possible. The Guild also participated in outside industry and consumer-facing events to represent the Oregon Cheese category.

Industry communication and opportunities: ocg continued to disseminate information and promotional opportunities to members and partners through the member newsletter and social media postings.