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EIN 38-2684772

Parade Company

IRS 501(c) type
501(c)(3)
Num. employees
0
City
Detroit
State
Michigan
Year formed
1986
Most recent tax filings
2023-01-01
NTEE code, primary
N52: Fair, County and Other
Description
Parade Company unites people from all walks of life to celebrate tradition and create memories for a lifetime. It operates exclusively for charitable and educational purposes by coordinating parades and civic festivals in Detroit, benefiting and entertaining the residents of Michigan. America's Thanksgiving Parade brings a spark of magic to Detroit, entertaining families and creating memories during one of the city's largest free events.
Related structure
Parade Company is a subordinate organization under Michigan Thanksgiving Parade Foundation.
Total revenues
$6,315,900
2023
Total expenses
$3,251,174
2023
Total assets
$6,141,546
2023
Num. employees
0
2023

Program areas at Parade Company

America's thanksgiving Parade brings a spark of magic and brings people from all walks of life together to enjoy one of detroit's largest and free events where, for one special moment, families can be entertained, share a tradition, and create a memory. The Parade Company also held a food drive to help those in need in The community during this event.

Who funds Parade Company

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Michigan Thanksgiving Parade FoundationTo Support the Production of the Annual Thanksgiving Day Parade and Other Related Activities$1,442,638
Oliver Dewey Marcks FoundationGeneral Operating Support$25,000
Roncelli Family FoundationCharitable$18,547
...and 2 more grants received

Personnel at Parade Company

NameTitleCompensation
Anthony MichaelsPresident and Chief Executive Officer$0
Jessica KaminskasChief Operating Officer$0
Daniel J LoeppVice - Chair$0
Robert G RineyChair$0
Matthew J HowellTreasurer$0

Financials for Parade Company

RevenuesFYE 01/2023
Total grants, contributions, etc.$7,232,897
Program services$0
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$132,262
Net gain from sale of non-inventory assets$0
Net income from fundraising events$-1,060,526
Net income from gaming activities$0
Net income from sales of inventory$-21,118
Miscellaneous revenues$32,385
Total revenues$6,315,900

Form 990s for Parade Company

Fiscal year endingDate received by IRSFormPDF link
2023-012023-11-16990View PDF
2022-012022-11-03990View PDF
2021-012021-10-28990View PDF
2020-012020-12-14990View PDF
2019-012020-02-10990View PDF
...and 9 more Form 990s
Data update history
July 17, 2024
Received grants
Identified 1 new grant, including a grant for $18,547 from Roncelli Family Foundation
January 2, 2024
Received grants
Identified 2 new grant, including a grant for $1,442,638 from Michigan Thanksgiving Parade Foundation
December 29, 2023
Posted financials
Added Form 990 for fiscal year 2023
October 23, 2023
Received grants
Identified 3 new grant, including a grant for $25,000 from Oliver Dewey Marcks Foundation
August 7, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
FairsPerforming arts organizationsChapter / child organizationsCharities
Issues
Human services
Characteristics
Fundraising eventsState / local levelCommunity engagement / volunteeringTax deductible donationsNo full-time employeesAccepts online donations
General information
Address
9500 MT Elliott A
Detroit, MI 48211
Metro area
Detroit-Warren-Dearborn, MI
County
Wayne County, MI
Website URL
theparade.org/ 
Phone
(313) 923-7400
Facebook page
TheParadeCo 
Twitter profile
@paradeco 
IRS details
EIN
38-2684772
Fiscal year end
January
Taxreturn type
Form 990
Year formed
1986
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
N52: Fair, County and Other
NAICS code, primary
711190: Other Performing Arts Companies
Parent/child status
Subordinate organization
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