Petaluma Lodging Association

In January 2019, the City of Petaluma approved the establishment of a Petaluma Tourism Improvement District (PTID) which is an assessment district that includes all lodging businesses within the city boundaries. The annual assessment rate is 2 percent of gross short-term room rental revenues and provides benefits to the payors including funding of marketing and sales promotion efforts. The PTID has a five year life.There are many benefits to the PTID:It is designed, created and governed by those who pay the assessment.It provides a long-term funding source for tourism promotion.Funds cannot be diverted to general government programs.Funds allow for a wide range of services.The PTID Management District Plan calls for the PTID to contract with an owners association which is the Petaluma Lodging Association (PLA), a non-profit corporation. The PLA has contracted with the Petaluma Downtown Association to manage the overall non-local destination tourist promotion and marketing activities for the Petaluma Visitors Program.