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EIN 20-0356900

Placer Valley Tourism

IRS 501(c) type
501(c)(6)
Num. employees
6
City
Rocklin
State
California
Year formed
2004
Most recent tax filings
2023-12-01
NTEE code, primary
S33: Visitors, Convention Bureau
Description
Placer Valley Tourism generates incremental room nights in hotels within the cities of Roseville, Rocklin, and Lincoln, California. They recruit a wide variety of events, from corporate to athletic to performing arts activities to their area. Their greater long-term purpose is to advance the tourism industry in their region by advocating and assisting in development. They are located in Rocklin, CA.
Related structure
Placer Valley Tourism is a subordinate organization under the Grounds / Placer Valley Sports Complex.
Also known as...
South Placer County Tourism Corporation
Total revenues
$2,404,313
2023
Total expenses
$2,221,722
2023
Total assets
$5,449,552
2023
Num. employees
6
2023

Program areas at Placer Valley Tourism

We recruit a wide variety of events, from corporate, athletic to performing arts activities to our area. The greater long-term purpose of Placer Valley Tourism is to advance the tourism industry in our region by advocating and assisting in the development of major tourism facilities and attractions, including large hotels, conference and convention space, sports tourism facilities, universities, major museums, and visual and performing arts facilities.

Personnel at Placer Valley Tourism

NameTitleCompensation
Kim SummersChief Executive Officer$151,001
Donna D DottiDirector of Sales$115,194
David AttawayPast Chief Executive Officer$242,021
Vanessa PhillipsVice Chair$0
Lauryl HernandezChair$0
...and 2 more key personnel

Financials for Placer Valley Tourism

RevenuesFYE 12/2023
Total grants, contributions, etc.$128,439
Program services$2,141,455
Investment income and dividends$134,419
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$2,404,313

Form 990s for Placer Valley Tourism

Fiscal year endingDate received by IRSFormPDF link
2023-122024-08-29990View PDF
2022-122023-11-14990View PDF
2021-122022-11-14990View PDF
2020-122021-08-13990View PDF
2019-122021-06-07990View PDF
...and 10 more Form 990s

Organizations like Placer Valley Tourism

OrganizationLocationRevenue
Watertown Convention and Visitors BurWatertown, SD$630,249
Winona Convention and Visitors BureauWinona, MN$608,201
Franklin County Visitors BureauChambersburg, PA$1,205,493
Sonoma County TourismSanta Rosa, CA$8,958,373
Visit AuroraAurora, CO$3,030,638
Waterloo Convention and Visitors BureauWaterloo, IA$959,664
Visit West HollywoodWest Hollywood, CA$8,541,294
Jefferson Convention and Visitors BureauNew Orleans, LA$3,762,358
Niagara Tourism and Convention CorporationNiagara Falls, NY$5,163,192
Visit Temecula ValleyTemecula, CA$3,744,607
Data update history
October 20, 2024
Posted financials
Added Form 990 for fiscal year 2023
October 19, 2024
Used new vendors
Identified 1 new vendor, including
December 26, 2023
Posted financials
Added Form 990 for fiscal year 2022
December 26, 2023
Updated personnel
Identified 5 new personnel
December 24, 2023
Used new vendors
Identified 1 new vendor, including
Nonprofit Types
Business and community development organizationsConvention and visitors bureausChapter / child organizations
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
State / local levelReceives government funding
General information
Address
2204 Plaza Dr 110
Rocklin, CA 95765
Metro area
Sacramento-Roseville-Folsom, CA
County
Placer County, CA
Website URL
placertourism.com/ 
Phone
(916) 773-5400
Facebook page
placervalleytourism 
Twitter profile
@placertourism 
IRS details
EIN
20-0356900
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2004
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Subordinate organization
California AB-488 details
AB 488 status
May Not Operate or Solicit for Charitable Purposes
Charity Registration status
Mutual Benefit
FTB status revoked
Not revoked
AG Registration Number
None yet
FTB Entity ID
2563194
AB 488 data last updated ("as-of") date
2024-10-16
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