Rare

Coastal fisheries management - Rare's fish forever program is a global leader in reducing coastal overfishing and revitalizing coastal fisheries. Through a global network of 100 staff and over 150 local partners, fish forever mobilizes and strengthens community-led management of coastal fisheries. Fish forever's replicable model is rooted in behavioral science to ensure people-centered strategies for promoting responsible fishing behavior among local fishers endure.

Conservation finance - where traditional financial approaches and instruments fail, innovative finance bridges the gap. Rare's innovative finance builds resilience to both financial shocks and climate change in underserved, rural, and remote communities. The program uses a three-pronged approach to protect vital ecosystems and benefit local economies, by de-risking investments, advancing nature-based solutions, and building sustainable local economies with pathways to the formal economy.

Climate culture - Rare's climate culture program is designed to shift the social norms and expectations around key individual behaviors with the greatest potential for reducing carbon emissions. Through climate culture, Rare equips and engages the communities, creators, and partners who have the power to shift culture with insights and tools to make a climate-friendly lifestyle more popular, appealing, and easier to adopt. Climate culture's entertainment lab is partnering with major hollywood studios to add climate-focused "behavior placement" into storylines of mainstream shows and films while building pathways through impact marketing to drive audiences from screen to action. Our social media lab designs and tests effective climate solution messaging and campaigns on social media, then works with creators, partners, and platforms with the social following to shift norms effectively. Climate culture community is working in boston, Massachusetts, to ensure the clean energy revolution is accessible to all. Rare designed and maintains an ongoing climate culture index to study high-impact behaviors including the consumer behaviors incentivized by the inflation reduction act.

Center for behavior and the environment