EIN 20-8437749

Reachup

IRS 501(c) type
501(c)(3)
Num. employees
84
City
State
Year formed
2006
Most recent tax filings
2023-05-01
NTEE code, primary
Description
To advocate for and mobilize resources to help communities achieve equality in healthcare and positive health for all families. REACHUP, Inc. is committed to becoming recognized as a center of excellence on the local, regional and national level, working collaboratively to create communities with equal opportunity for optimal health. To be recognized as a center of excellence on a national level with the mission of equality in healthcare and positive health. To advocate and mobilize resources to help communities achieve equality in healthcare.
Total revenues
$4,766,667
2023
Total expenses
$5,111,594
2023
Total assets
$1,583,725
2023
Num. employees
84
2023

Program areas at Reachup

Facilitates increased opportunities to strengthen women, children, and families to create the foundation for healthy communities. Infant mortality (babies dying before their first birthday) and low birthweight (less than 5 pounds, 8 ounces) remain major public health issues in the U.S., at risk for reducing society's potential physical, social, and human capital and/or requiring significant medical, educational and other expenses. With a focus on decreasing risk-taking behaviors and inattention to good health practice as well as community and societal concerns, the Central Hillsborough Healthy Start (CHHS) Project, from 1998 to the present, has reduced the infant mortality rate by 56% in areas served. This reduction is unparalleled in comparison to most other organizations, nationwide, attempting to reduce infant mortality, and represents cost savings ranging from $90,000 to $275,000 per birth.
Nurse Family Partnership is an evidence based, nurse-led home visitation program for low income, first time pregnant women. Goals are to improve pregnancy outcomes by helping women engage in good preventative health practices, improve child health and development and improve the economic self-sufficiency of the family. NFP focused on first-time mothers because it is during a first pregnancy when the best chance exists to promote and teach positive health and development behaviors. NFP also improves child health and development, and advances the economic self-sufficiency of the family by helping parents develop a vision for their own future, plan future pregnancies, continue their education and find work. Independent research shows that when communities adopt the Nurse-Family Partnership model, they are making a smart investment with a solid return on their investment.
Positively impact early parenting behaviors by increasing social support and early parenting skills. This includes engaging and serving pregnant women whose infants are at highest risk for poor health, social and cognitive outcomes and whose infants would benefit most from breastfeeding; supporting the growth and development of current fathers, expectant fathers and father-figures in the knowledge, skills, attitudes, values and practices of nurturing parenting; and addressing stress and social isolation in expectant and parenting moms and other women who support them. Program activities, which are strength-based rather than deficit based, are more effective in promoting increased and sustainable change. Extensive outreach with providers and community organizations takes advantage of the synergistic effect, or collective impact, of collaboration among partners.

Who funds Reachup

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Healthy Start Coalition of Hillsborough CountyTo Educate, Promote Positive Birth Outcomes, and Protect the Health and Well-Being of All Mothers and Children in Hillsborough County$2,219,794
Association of Maternal and Child Health ProgramsContract To Complete Activities on Programmatic Sustainability As Part of Safer Childbirth Cities Sustainability Grant Program$18,750
St Joseph's Hospital (SJH)Access To Healthcare$6,711

Personnel at Reachup

NameTitleCompensation
Estrellita BerryPresident and Chief Executive Officer - Former$145,147
Nicola BaileyPresident and Chief Executive Officer$0
Joan LauDirector of Finance
Michele BrockhumPast Highest Compensated Employee / Finance Director / Director of Finance$110,071
Jeff Goolsby, CPA, MSATreasurer$0
...and 4 more key personnel

Financials for Reachup

RevenuesFYE 05/2023
Total grants, contributions, etc.$4,847,782
Program services$0
Investment income and dividends$6,514
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$-87,629
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$4,766,667

Form 990s for Reachup

Fiscal year endingDate received by IRSFormPDF link
2023-052023-12-13990View PDF
2023-052023-12-08990View PDF
2022-052023-01-17990View PDF
2021-052022-01-25990View PDF
2020-052021-04-15990View PDF
...and 10 more Form 990s
Data update history
November 6, 2024
Updated personnel
Identified 2 new personnel
September 21, 2024
Received grants
Identified 1 new grant, including a grant for $18,750 from Association of Maternal and Child Health Programs
April 18, 2024
Updated personnel
Identified 1 new personnel
February 4, 2024
Posted financials
Added Form 990 for fiscal year 2023
February 4, 2024
Updated personnel
Identified 6 new personnel
Nonprofit Types
Social advocacy organizationsHealth organizationsCharities
Issues
Health
Characteristics
Receives government fundingGala fundraisersTax deductible donationsAccepts online donations
General information
Address
2902 N Armenia Ave 100
Tampa, FL 33607
Metro area
Tampa-St. Petersburg-Clearwater, FL
County
Hillsborough County, FL
Website URL
reachupincorporated.org/ 
Phone
(813) 712-6300
IRS details
EIN
20-8437749
Fiscal year end
May
Taxreturn type
Form 990
Year formed
2006
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
E00: Health Care: General
NAICS code, primary
813319: Social Advocacy Organizations
Parent/child status
Independent
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