RepresentUs

Public Education and Communications: To fix our democracy, RepresentUs (RU) is mobilizing a massive grassroots movement centered around a suite of smart, bold, common-sense policy solutions. RU has the democracy movement's most vibrant and recognizable brand. RU has grown the largest and most active online community in the field, with digital content that breaks through the noise and engages diverse audiences. In this way, RU recruits and engages an army of politically savvy, impassioned advocates. RU executes ambitious public education and marketing campaigns that inspire people to take meaningful action. As new supporters are on-boarded, RU provides a continual flow of topical content that emphasizes movement victories, tells stories about remarkable volunteers, and prompts users to engage.

Organizing, Advocacy, and Lobbying: When supporters recruited through our digital program are ready to take action, RepresentUs brings them into our national digital volunteer network, hosted on the web platform Discord. Discord enables activists to communicate with one another and learn about the policies and politics of the reform field. This national community provides online trainings and skills-building workshops, including traditional organizing skills like phone banking, event planning, and writing letters to the editor. RU also offers opportunities for activists to learn new media content development, SMS text-banking, online fundraising, and the steps involved in passing a non-binding resolution in their own community. This platform facilitates invaluable connections between activists, organizers, and leaders. It provides opportunities for volunteers to become leaders. More than 13,241 volunteers activists joined the community during the year.