Responsible Flushing Alliance

The Responsible Flushing Alliance educates consumers and key stakeholders about smart Flushing habits through its flushsmart program. Flushsmart promotes healthy homes and communities by helping to prevent sewer clogs by not Flushing items not intended to be flushed. The organization also promotes the "do not flush" symbol that is prominently found on the back of wipes products meant for disposal in a trash can. The organization created the "clog monster" as a vehicle to remind people to not use the toilet as a trash can. A California specific program called flush smart California expressly focuses on educating californians on proper Flushing habits.