Program areas at Reverb
During 2023, Reverb's major program accomplishment areas were connected to three marquis programs and artists: music decarbonization project, dead & company and the 1975.reverb launched our music decarbonization project which works to advance innovative climate solutions to directly eliminate carbon emissions created by the music industry. The funding raised for this project helps develop and promote the necessary shift toward increased efficiency, expanding clean energy options, and reducing greenhouse gas pollution with a focus on the unique climate challenges of music. In 2023, we had the honor of joining forces with billie eilish to bring clean energy to the main stage at the lollapalooza festival. Intelligent battery systems, charged via a temporary on-site solar array, powered key components of billie's 80-minute headline set. The zero-emission technology reduced the use of highly polluting diesel generators. Additionally, we had the opportunity to work with willie nelson at his luck reunion and were able to power all four festival stages with solar-charged intelligent battery systems. Finally, Reverb's music decarbonization project helped fund, develop and build 100% solar powered next-generation festival light towers, with our partners at overdrive energy solutions, to replace traditional diesel-powered units. These new zero-emissions towers drastically reduce fuel consumption and related greenhouse gas emissions at festivals.
Reverb has partnered with the 1975 and we achieved so much on their tour. During our time out on the road with them there were 22,450+ disposable plastic water bottles diverted from the landfill by fans, artist and crew; 36 nonprofits hosted at shows; 2,770+ "fan travel survey" submitted to help us learn more about fan travel habits and their associated carbon emissions. It was truly such an impactful tour for both people and the planet!
In 2023, Reverb again worked with the iconic musicians in dead & co. Reverb was the production arm behind "participation row" along with our voter registration partners at headcount. During this tour there were 58,000+ fan actions taken; $3.6 million raised for dead & co. charity organizations; 35,000+ single-use bottles eliminated at shows, funding support to diverse global projects eliminating greenhouse gas such as givepower's kenya solar water farm, nativeenergy's mexican biodigester project, native renewable's hozho homes program, and urban tilth's sustainable food programming; 56 nonprofit organizations and partners were supported; and 745 volunteers gave over 3,000+ hours to help raise awareness about our work on this tour. It was an incredible experience to be on the road and be able to create programming for artists who have led the charge within the music industry as cultural change makers since the 1960's.