Richmond Region Tourism

Tourism communications - the Richmond Region hosted 17.9 million visitors (11.1 million day trips & 6.8 million over night trips) in 2023 who spent 3.7 billion. Many of them are tourists. Sports Tourism accounted for 71% of the hotel room nights. The Tourism improvement district completed its first year of operation, allowing for 14 new ad campaigns, 56 bid incentives and attendance at 11 new trade shows. The promotion of the destination is through hosting travel writers, attending trade shows, meeting with tour operators and bus companies. Richmond Region Tourism produces maps, visitors' guides, newsletters and maintains a website in order to promote the destination.

Community relations - the community relations department formed in 2012 to increase Richmond Region Tourism's relevancy locally by establishing a solid, well-regarded presence for Richmond Region Tourism in the local community. The department drives meeting and Convention business by generating interest within the Richmond Region, supports leisure travel by enhancing the visitor experience and augments the organization's budget by securing sponsorships and partnerships.

Conventions - actively soliciting groups to hold state, regional or national meetings in the Richmond Region. In fiscal year 2023-2024 we booked the following: - estimated economic impact: 76,103,972; associated hotel room nights: 91,884.

Visitor centers - during the year, Richmond Region Tourism managed two visitor centers in the Richmond area 1 at airport and 2 at robinson house on the campus of the vmfa.