Program areas at SMTT
Tourism marketing district (tmd)- a program in conjunction with Santa Monica hotels for the purpose of providing a self-assessment on qualifying hotels to generate additional revenues for Tourism promotion and marketing. The additional revenues are used to fund international marketing and sales campaigns to promote Santa Monica and its lodging establishments.
Visitor servicesproviding information through the operation of tourist information kiosks and gift shops selling Santa Monica branded souvenir items.
Visitor marketing - the bureau aims to increase Tourism in the city of Santa Monica through various means including:(1) providing information through promotional materials such as printed visitor's guides and the city's official website (www.santamonica.com). (2) representing the city of Santa Monica in Travel tradeshows in other cities, both domestic and international. (3) developing relationships with those in the Travel industry to promote the city of Santa Monica as a Travel destination.
Personnel at SMTT
| Name | Title | Compensation | Date of data |
|---|
| Misti Kerns, CMP CDME | President and Chief Executive Officer | $306,924 | 2024-10-03 |
| Evan Edwards | Chief Operating Officer | $215,980 | 2024-10-03 |
| Michael Gurrieri | Chief Marketing Officer | $201,449 | 2023-06-30 |
| Rachel Lozano | Chief People Officer | $195,513 | 2024-10-03 |
| Lauren Salisbury | Vice President of Communications | | 2024-10-03 |
| ...and 21 more key personnel |
Financials for SMTT
| Revenues | FYE 06/2023 | FYE 06/2022 | % Change |
|---|
| Total grants, contributions, etc. | $0 | $406,253 | -100% |
| Program services | $8,682,481 | $7,931,745 | 9.5% |
| Investment income and dividends | $1,087 | $601 | 80.9% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $4,510 | $-3,015 | 249.6% |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $30,965 | $33,615 | -7.9% |
| Miscellaneous revenues | $2,804 | $1,338 | 109.6% |
| Total revenues | $8,721,847 | $8,370,537 | 4.2% |
Organizations like SMTT
| Organization | Type | Location | Revenue |
|---|
| Chattanooga Tourism Company | 501(c)(4) | Chattanooga, TN | $12,382,529 |
| Experience Columbus | 501(c)(6) | Columbus, OH | $18,365,655 |
| Destination Cleveland | 501(c)(6) | Cleveland, OH | $19,527,413 |
| Visit Anaheim | 501(c)(6) | Anaheim, CA | $22,615,576 |
| Visit Durango | 501(c)(6) | Durango, CO | $2,252,184 |
| Visit Jacksonville | 501(c)(6) | Jacksonville, FL | $5,925,609 |
| Visit Aurora | 501(c)(6) | Aurora, CO | $3,030,638 |
| Fort Worth Convention and Visitors Bureau | 501(c)(6) | Fort Worth, TX | $17,961,206 |
| Visit San Antonio | 501(c)(6) | San Antonio, TX | $32,035,608 |
| Greater Phoenix Convention and Visitors Bureau | 501(c)(6) | Phoenix, AZ | $18,133,103 |
Data update history
October 3, 2024
Updated personnel
Identified 11 new personnel
August 13, 2024
Posted financials
Added Form 990 for fiscal year 2023
August 6, 2024
Updated personnel
Identified 2 new personnel
July 13, 2024
Used new vendors
Identified 2 new vendors, including , and
July 4, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
State / local level
General information
- Address
- 2427 Main St
- Santa Monica, CA 90405
- Metro area
- Los Angeles-Long Beach-Anaheim, CA
- County
- Los Angeles County, CA
- Website URL
- santamonica.com/Â
- Phone
- (800) 544-5319
- Facebook page
- visitsantamonicaÂ
- Twitter profile
- @gosantamonicaÂ
IRS details
- EIN
- 95-3799701
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1982
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Independent
California AB-488 details
- AB 488 status
- May Not Operate or Solicit for Charitable Purposes
- Charity Registration status
- Delinquent
- FTB status revoked
- Not revoked
- AG Registration Number
- 050542
- FTB Entity ID
- 1160350
- AB 488 data last updated ("as-of") date
- 2024-11-06
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