Save Animals Facing Extinction

Awareness: expenditures related to raising awareness about important issues and building Save Animals membership through a strong, credible public presence. In service of the organization's goals related to influencing government policy, Save Animals' greatest strength is its ever-growing grassroots membership of activists, supporters, and small-dollar donors interested in creating change. Save Animals' endeavors at raising awareness about threats to wildlife and what the organization is doing to protect critical species have built, and continue to expand, the organization's profile and membership base. During 2023, there were 7,041 direct volunteer engagements by Save Animals supporters, complemented by an additional 76,398 volunteer social media engagements.

Political advocacy: expenditures related to Save Animals goals of endeavors at raising awareness about threats to wildlife and what the organization is doing to protect critical species have built, and continue to expand, the organization's profile and membership base. Influencing state, federal and international policies to better protect critical wildlife. Expenditures in this area include communication and support for work enacting, implementing and protecting restrictions on wildlife poaching, and productions and trafficking of products made endangered species, and advertising to voters and indirect lobbying of elected officials urging support for the endangered species act and other measures aligned with safe's goals and objectives. In pursuit of these aims, more than 560,000 activation contacts have been made to advocate for specific legislative and rule-making goals.

Member engagement: expenditures related to Save Animals' efforts to inform members about threats to wildlife and preservation efforts, advocate for conservation and effective policy, and engage Save Animals members and supporters in opportunities to make an impact through grassroots activity. One of the primary avenues for member communication is Save Animals' media presence and engagement, which serve both to further Save Animals as an important and credible source of information and to amplify issues important to the organization. Save Animals also communicates extensively via email to keep members informed and ready to mobilize with grassroots action when and where it can be most effective. In the past year, over 3.9 million informational and alert communications were sent to Save Animals supporters, achieving an average readership engagement rate of 31%.