DailyKarma Foundation

The Simple Generosity Foundation provided curation and vetting services to match the values and charitable intentions of its donors. These vetting services include financial reviews, determination of the public perception, and an analysis of the programmatic activities of the charities with an emphasis on identifying small-scale charities, operating in the local communities of the retail operations of corporate donors. In the case of Target, this means identifying, curating, and reviewing thousands of charities per year and adjusting selection criteria based on the season, current events, and geography of each of their 1,900+ stores.

The Simple Generosity Foundation provided grant payments to thousands of charities via paper checks or electronic payments, accounting for each payment, ensuring that payment transactions were completed, and engaging with charities to build trust and partnership in the funding process. These funding opportunities benefit small nonprofits by giving them exposure and a visible connection to well-respected businesses. These connections would not have been possible without the work of the Simple Generosity Foundation.