Program areas at Society of American Florists and Ornamental Horticulturists
Connection - cultivated connection across the industry to share ideas and solve problems. Key strategies included creating new and expanding existing meetings and events, enhancing meetings and events to facilitate more organic connections, establishing saf as the leader in cultivating next-gen connection, and facilitating peer groups. Hosted 7 total live/in-person and 13 virtual events, including the first annual next gen live! Event. (833 registrants at the live events; 1013 registrants at the virtual events).
The future - industry resource for relevant data and knowledge about the future. Key strategies included: identifying key data to help industry members navigate changes; enhancing existing content that accentuates industry, consumer and business trends and celebrates entrepreneurial thinking; and curating relevant information to help the industry choose technology solutions. In 2022, featured key strategic topics across all content channels (bi-monthly magazine, weekly e-newsletter, and ongoing website updates), including driving growth, streamlining operations, staff compensation, leveraging technology, driving online sales and managing supply chain logistics.
Career development - equipped growth-minded professionals with resources to create fulfilling careers. Key strategies included launching an online training platform, partnering with content providers, developing certifications, and cultivating interest in floriculture careers. In 2022, there were 1,232 user accounts on the training platform.
Who funds Society of American Florists and Ornamental Horticulturists
Grants from foundations and other nonprofits
Personnel at Society of American Florists and Ornamental Horticulturists
| Name | Title | Compensation | Date of data |
|---|
| Kate Penn | Chief Executive Officer | $285,054 | 2023-11-10 |
| Mary Anastacio | Director of Finance and Administration | $90,648 | 2022-12-31 |
| Chris Drummond | Immediate Past President | $0 | 2022-12-31 |
| Oscar Fernandez | President / Director | $0 | 2022-12-31 |
| Katie Butler | Senior Vice President | $187,909 | 2022-12-31 |
| ...and 11 more key personnel |
Financials for Society of American Florists and Ornamental Horticulturists
| Revenues | FYE 12/2022 | FYE 12/2021 | % Change |
|---|
| Total grants, contributions, etc. | $107,027 | $619,402 | -82.7% |
| Program services | $2,951,635 | $2,857,179 | 3.3% |
| Investment income and dividends | $85,660 | $75,262 | 13.8% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $3,615 | $134,126 | -97.3% |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $178,265 | $41,491 | 329.6% |
| Total revenues | $3,326,202 | $3,727,460 | -10.8% |
Organizations like Society of American Florists and Ornamental Horticulturists
| Organization | Type | Location | Revenue |
|---|
| Washington State Nurses Association | 501(c)(5) | Seattle, WA | $11,971,811 |
| NORTH CAROLINA Association OF CERTIFIED Public Accountants | 501(c)(6) | Raleigh, NC | $7,597,607 |
| California State Retirees | 501(c)(5) | Sacramento, CA | $3,491,830 |
| American Foreign Service Association | 501(c)(5) | Washington, DC | $5,443,327 |
| Wisconsin Professional Police Association (WPPA) | 501(c)(5) | Madison, WI | $3,192,989 |
| California Association of Highway Patrolmen | 501(c)(5) | Sacramento, CA | $7,437,790 |
| Los Angeles County Professional Peace Officers' Association | 501(c)(5) | San Dimas, CA | $5,491,607 |
| Mississippi Association of Educators (MAE) | 501(c)(5) | Jackson, MS | $2,452,781 |
| State of Hawaii Organization of Police Officers | 501(c)(5) | Honolulu, HI | $2,976,440 |
| National Active and Retired Federal Employees Associations (NARFE) | 501(c)(5) | Alexandria, VA | $8,708,884 |
Data update history
January 2, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 2, 2024
Updated personnel
Identified 5 new personnel
December 25, 2023
Used new vendors
Identified 1 new vendor, including
July 26, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 6, 2023
Updated personnel
Identified 14 new personnel
Nonprofit Types
Business and community development organizationsHeadquarter / parent organizations
Issues
Business and industry
Characteristics
MembershipsState / local levelReceives government fundingFundraising races, competitions, and tournamentsRelated 527
General information
- Address
- 1001 N Fairfax St 201
- Alexandria, VA 22314
- Metro area
- Washington-Arlington-Alexandria, DC-VA-MD-WV
- County
- Alexandria city, VA
- Website URL
- safnow.org/Â
- Phone
- (703) 836-8700
- Facebook page
- SocietyofAmericanFloristsÂ
IRS details
- EIN
- 53-0239132
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1901
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S41: Promotion of Business
- NAICS code, primary
- 813920: Professional Associations
- Parent/child status
- Central organization
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