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EIN 65-1241411

Sonoma County Tourism

IRS 501(c) type
501(c)(6)
Num. employees
26
City
Santa Rosa
State
California
Year formed
2005
Most recent tax filings
2023-06-01
NTEE code, primary
S33: Visitors, Convention Bureau
Description
Sonoma County Tourism promotes Sonoma County as a premier overnight destination with unique and diverse experiences. They strive to encourage tourism and promote overnight stays within the area. Through consumer marketing, group business development, travel trade, and community engagement, they work towards driving visitation to the area to increase economic impact for Sonoma County. Their office is located in Santa Rosa, CA.
Also known as...
Sonoma County Tourism Bureau; Carson William
Total revenues
$8,958,373
2023
Total expenses
$10,744,334
2023
Total assets
$7,660,431
2023
Num. employees
26
2023

Program areas at Sonoma County Tourism

Consumer marketing/group business development/traveltrade/community engagement: the Sonoma County Tourism Bureau worksto drive overnight visitation to the area resulting in increased economic impact for Sonoma County. This is accomplished through a variety of sales and marketing programs designed to compel both leisure and business travel from within California, across the country and in key markets around the world. Sonoma County Tourism Bureau also works across the County to ensure the organization meets the needs of its local residents, key stakeholders and other important constituents.

Personnel at Sonoma County Tourism

NameTitleCompensation
Claudia VecchioPresident and Chief Executive Officer$283,801
Lori AngstadtVice President , Finance and Operations$197,620
Todd O'LearyVice President , Marketing and Communications$200,126
Jonathan WestomVice President , Business Development$182,766
Kelly Bass SeibelBoard Member$169,222
...and 9 more key personnel

Financials for Sonoma County Tourism

RevenuesFYE 06/2023
Total grants, contributions, etc.$8,872,868
Program services$1,485
Investment income and dividends$15,044
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$68,976
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$8,958,373

Form 990s for Sonoma County Tourism

Fiscal year endingDate received by IRSFormPDF link
2023-062024-05-14990View PDF
2022-062023-09-29990View PDF
2021-062022-07-18990OView PDF
2020-062021-05-14990View PDF
2019-062020-09-30990View PDF
...and 9 more Form 990s
Data update history
July 16, 2024
Updated personnel
Identified 12 new personnel
July 9, 2024
Posted financials
Added Form 990 for fiscal year 2023
May 11, 2024
Updated personnel
Identified 12 new personnel
November 28, 2023
Posted financials
Added Form 990 for fiscal year 2022
November 28, 2023
Updated personnel
Identified 9 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
Operates internationallyState / local levelReceives government fundingCommunity engagement / volunteering
General information
Address
400 Aviation Rd 500
Santa Rosa, CA 95403
Metro area
Santa Rosa-Petaluma, CA
County
Sonoma County, CA
Website URL
sonomacounty.com/ 
Phone
(707) 522-5800
Facebook page
sonomacountyca 
Twitter profile
@insidesonoma 
IRS details
EIN
65-1241411
Fiscal year end
June
Taxreturn type
Form 990
Year formed
2005
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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