Special Improvement District Borough of Red Bank Inc Red Bank RiverCenter

RiverCenter 2023 Activities and AccomplishmentsIn 2023 Red Bank RiverCenter (the organization that manages the Special Improvement District for the borough of Red Bank) continued to advance its mission to cultivate and promote a thriving economic environment in downtown Red Bank. To further this goal, we continued to follow the guidelines of the five-year strategic plan developed back in 2018,with 2023 constituting the fifth year, and furthered our multi-pronged approach with programs that center on business recruitment and retention, marketing and promotions, design and infrastructure, and engaging the community. 2023 activities included the successful search and hiring of a new full-time Events and Marketing Manager.

Marketing & Promotions: We continued to market the downtown Red Bank business district to our own residents, neighboring communities and counties, and statewide.RiverCenter accomplished the following in 2023: - Grew the audience for our weekly digital newsletter, the Red Bank Beat,featuring new and existing businesses and special events taking place downtown. The Red Bank Beat has become an extremely popular marketing tool with over 7,000 subscribers. - Continued our expansion of social media, garnering nearly 12,000 total followers on Facebook and over 16,000 total followers on Instagram.

Business Recruitment and Retention:RiverCenter focused our business recruitment and retention efforts on programs that kept our business district competitive with other nearby shopping centers, strip malls, and downtowns. We met with several prospective new business owners and introduced them to landlords and brokers who showed them potential spaces where they could site their businesses. We attended Planning and Zoning Board hearings to support applications for new businesses and mixed-use properties that would bring in more foot traffic for our current businesses. We also spotlighted new businesses by promoting them through our social media and our digital communications channels and by helping them mount successful ribbon-cutting ceremonies.