EIN 45-0636440

State of Washington Tourism (WTA)

IRS 501(c) type
501(c)(6)
Num. employees
5
Year formed
2011
Most recent tax filings
2022-12-01
NTEE code, primary
Description
Washington Tourism Alliance has been incorporated as a 501(c)6 with a mission to advocate, promote, develop and sustain the economic well being of the Washington tourism industry. Washington Tourism Alliance is a consortium of industry professionals committed to destination tourism marketing for Washington State. The WTA Board of Directors represents industry stakeholders who have invested in past statewide tourism marketing and industry advocacy efforts, and may also have direct investment in, or concern for, Washington State Tourism programs.
Also known as...
Washington Tourism Alliance
Total revenues
$8,500,672
2022
Total expenses
$9,136,590
2022
Total assets
$3,430,467
2022
Num. employees
5
2022

Program areas at WTA

The Washington Tourism Alliance (wta) was formed in 2011 and is a 501(c)(6) not for profit organization. After the closure of the state-run Tourism office, the wta was established by industry stakeholders with the sole mission of sustaining Washington State destination Tourism marketing and other statewide, year-around programs that generate economic development, bolster industry businesses and communities (with a focus on rural and underserved communities) and foster visitation management. The wta procures and administers funds for statewide destination Tourism marketing activities and implements a strategic statewide destination-marketing plan in addition to industry development and support and destination management programs. Programs include destination marketing campaigns that include advertising, paid media, social media, and other promotions, in addition to co-op marketing programs in which the Tourism industry can participate. Additionally, a travel publicity program stimulates positive travel and features editorial coverage of the destination and businesses withing. The wta travel trade development program stimulates and expands tour product for Washington State in domestic and international markets through sales missions, promotions, and hosting of client and media visits. The destination development program strengthens (and helps recover from the pandemic) the State Tourism industry; these programs include modest grants for technical assistance and sustainability, strategic development, community alignment and resource development sessions. The destination management program influences a beneficial balance of visitor volumes around the State by way of a recreational usage app, modest ads, public relations, travel advisories and traveler education on the importance of "responsible travel."

Grants made by WTA

GranteeGrant descriptionAmount
Kittitas Environmental Education NetworkOperational Support for Organizations in the Tourism Industry$20,000
Columbia Gorge Tourism AllianceOperational Support for Organizations in the Tourism Industry$20,000
Plain Valley Ski TrailsOperational Support for Organizations in the Tourism Industry$18,800
...and 12 more grants made

Personnel at WTA

NameTitleCompensation
David BlandfordExecutive Director$251,500
Diana ThibadoDirector of Operations
Michelle ThanaDirector of Marketing$123,260
Matthew GrewAdministration
Marianne GraffNew Content Manager
...and 7 more key personnel

Financials for WTA

RevenuesFYE 12/2022
Total grants, contributions, etc.$8,126,374
Program services$172,839
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$201,459
Total revenues$8,500,672

Form 990s for WTA

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-15990View PDF
2021-122022-11-15990View PDF
2020-122021-11-12990View PDF
2018-122020-01-23990View PDF
2017-122019-02-21990View PDF
...and 6 more Form 990s

Organizations like WTA

OrganizationLocationRevenue
Central Oregon Visitors AssociationSunriver, OR$4,485,546
Gunnison Crested Butte Tourism Association (TA)Gunnison, CO$3,394,171
Panama City Beach Convention and VISITORS BureauPanama City Beach, FL$16,078,681
Visit PensacolaPensacola, FL$11,517,010
Big Bear Lake Resort AssociationBig Bear Lake, CA$5,494,669
Corpus Christi Tourism Public ImprovementCorpus Christi, TX$2,263,514
Sullivan County Visitors AssociationFerndale, NY$2,546,296
Lake Tahoe Visitors Authority (LTVA)Stateline, NV$9,093,644
Mammoth Lakes TourismMammoth Lakes, CA$9,218,103
Golden Isles Convention and Visitors BureauBrunswick, GA$7,281,951
Data update history
January 7, 2024
Posted financials
Added Form 990 for fiscal year 2022
December 26, 2023
Used new vendors
Identified 1 new vendor, including
July 28, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 7, 2023
Updated personnel
Identified 1 new personnel
June 26, 2023
Posted financials
Added Form 990 for fiscal year 2020
Nonprofit Types
Grantmaking organizationsBusiness and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic developmentBusiness and industry
Characteristics
Political advocacyPartially liquidatedState / local levelReceives government funding
General information
Address
PO Box 16612
Seattle, WA 98116
Metro area
Seattle-Tacoma-Bellevue, WA
County
King County, WA
Website URL
industry.stateofwatourism.com/ 
Phone
(425) 478-5350
Facebook page
Washington-Tourism-Alliance 
Twitter profile
@wtalliance 
IRS details
EIN
45-0636440
Fiscal year end
December
Taxreturn type
Form 990
Year formed
2011
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S30: Economic Development
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
Free account sign-up

Want updates when WTA has new information, or want to find more organizations like State of Washington Tourism (WTA)?

Create free Cause IQ account