EIN 82-0254694

Visit Sun Valley

IRS 501(c) type
501(c)(6)
Num. employees
15
City
Ketchum
State
Year formed
1981
Most recent tax filings
2023-09-01
NTEE code, primary
Description
Mission: To constantly encourage and renew a sense of community and adventure for visitors and residents alike.
Also known as...
Sun Valley Marketing Alliance; Sun Valley Tourism Alliance
Total revenues
$2,202,066
2023
20192020202120222023$1m$3m
Total expenses
$2,169,237
2023
20192020202120222023$1.9m$2.3m$2.7m
Total assets
$1,019,771
2023
20192020202120222023$0.7m$1.1m$1.5m
Num. employees
15
2023
2019202020212022202301020

Program areas at Visit Sun Valley

Research - zartico, destimetrics, & rrc resident sentiment survey - $70,000research has and continues to be a valuable and integral part of our overall strategy. The statistical quantitative and qualitative data gleaned from these resources allows us to make sound plans and decisions. These inputs can act as indicators for us to measure the plans and decisions that we implement. Lastly, we are able to share the vast majority of this data with local stakeholders so that they can leverage the information for similar purposes.
Stay sunny - $350,000in an effort to mitigate erosion of the mountain town culture that the Sun Valley area so greatly cherishes, we implemented the stay sunny campaign in 2021. It has been a response to the surge in newcomers who had a bit of a different agenda and pace than what the Sun Valley area embodies. Stay sunny aims to remind folks that this place is best enjoyed with a deep breathe, some mindfulness, and respect for the resources and people here. We learned from the past year that locals tend to feel that this campaign is speaking to them versus the newcomers, and they don't like being told what to do. We took this learning and sought out activations that were less visible to everyone and instead were more targeted specifically to the newcomers. Our success was based on receiving more compliments from visitors and less complaints from locals. Additionally, we are hanging our hats on exposure that the campaign received via multiple Sun Valley round-up stories.
Year-round advertising - $1,000,000we're constantly looking for new and innovative ways to break through the clutter, to tell unique stories, and to convey the things that truly make the Sun Valley area special to the people that will appreciate and respect it to the fullest. We are proud of the sustained growth and exposure that the area has received this past year. Key advertising highlights throughout the year include:- content partnership with accidentally wes anderson- content partnership with weekend sherpa- content partnership with ski- reddit display advertising- connected tv spots through huddled masseskey wins throughout the year included strong airline occupancy (especially coming out of a pandemic), strong hotel occupancies, significant increases in local option tax collections, and manageable traffic counts.

Grants made by Visit Sun Valley

GranteeGrant descriptionAmount
Hailey Chamber of CommerceDiscover Wood River Valley Visitor's Guide$30,000

Personnel at Visit Sun Valley

NameTitleCompensation
Scott FortnerExecutive Director$158,242
Mike BurchmoreChair$0
Gretchen GorhamTreasurer$0
Diann CravenSecretary$0
Olin GlenneBoard Chairperson / Director$0
...and 2 more key personnel

Financials for Visit Sun Valley

RevenuesFYE 09/2023
Total grants, contributions, etc.$508,500
Program services$1,689,558
Investment income and dividends$3,008
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$1,000
Total revenues$2,202,066

Form 990s for Visit Sun Valley

Fiscal year endingDate received by IRSFormPDF link
2023-092024-03-25990View PDF
2022-092023-05-08990View PDF
2020-092021-03-25990View PDF
2019-092021-06-07990View PDF
2019-092021-01-12990OView PDF
...and 9 more Form 990s
Data update history
May 18, 2024
Used new vendors
Identified 1 new vendor, including
July 10, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 1, 2023
Updated personnel
Identified 2 new personnel
June 28, 2023
Used new vendors
Identified 4 new vendors, including , , , and
June 8, 2023
Updated personnel
Identified 3 new personnel
Nonprofit Types
Trade associationsBusiness and community development organizations
Issues
Business and industry
Characteristics
State / local levelReceives government funding
General information
Address
PO Box 4934
Ketchum, ID 83340
County
Blaine County, ID
Website URL
visitsunvalley.com/ 
Phone
(800) 634-3347
Facebook page
sunvalley 
Twitter profile
@visitsunvalley 
IRS details
EIN
82-0254694
Fiscal year end
September
Taxreturn type
Form 990
Year formed
1981
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status
Independent
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