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EIN 13-1777183

Television Bureau of Advertising

IRS 501(c) type
501(c)(6)
Num. employees
25
City
New York
State
New York
Year formed
1954
Most recent tax filings
2022-12-01
NTEE code, primary
S41: Promotion of Business
Description
Television Bureau of Advertising promotes local television broadcasting as an effective advertising medium and serves as the not-for-profit trade association representing America's local broadcast television industry. Its members include U.S. television stations, television broadcast groups, advertising sales reps, syndicators, and more. TVB offers a diverse range of tools and resources through its website to support its members and help advertisers effectively reach their target audience with local ad dollars. In 2022, TVB served over 700 members while hosting several events.
Total revenues
$8,758,911
2022
Total expenses
$8,623,599
2022
Total assets
$9,014,223
2022
Num. employees
25
2022

Program areas at Television Bureau of Advertising

Tvb provides a diverse range of tools and resources, including its website, to support its members and to help advertiser make the best use of local ad dollars to effectively reach their target audience. During 2022, tvb served over 700 members, held its first in person executive summit and a virtual forward conference with 5,000 attendees and published several research reports on its website.

Personnel at Television Bureau of Advertising

NameTitleCompensation
Standard MediaMcdermott Chief Executive Officer
Steve LanzanoPresident and Chief Executive Officer$940,721
Abby AuerbachExecutive Vice President , Chief Communications Officer$407,928
Chris CarrSenior Vice President, Chief Financial Officer$201,213
Hadassa GerberExecutive Vice President , Chief Research Officer$279,931
...and 20 more key personnel

Financials for Television Bureau of Advertising

RevenuesFYE 12/2022
Total grants, contributions, etc.$0
Program services$8,490,004
Investment income and dividends$159,779
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$-35,652
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$144,780
Total revenues$8,758,911

Form 990s for Television Bureau of Advertising

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-03990View PDF
2021-122022-10-26990View PDF
2020-122021-09-03990View PDF
2019-122021-06-08990View PDF
2018-122020-02-05990View PDF
...and 9 more Form 990s
Data update history
January 26, 2024
Updated personnel
Identified 4 new personnel
December 31, 2023
Posted financials
Added Form 990 for fiscal year 2022
December 31, 2023
Updated personnel
Identified 5 new personnel
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 6, 2023
Updated personnel
Identified 5 new personnel
Nonprofit Types
Trade associationsBusiness and community development organizations
Issues
Arts, cultural, and humanitiesBusiness and industry
Characteristics
Memberships
General information
Address
120 Wall St 15 FL
New York, NY 10005
Metro area
New York-Newark-Jersey City, NY-NJ-PA
Website URL
tvb.org/ 
Phone
(212) 891-2214
Facebook page
thetvb 
Twitter profile
@tvbtweets 
IRS details
EIN
13-1777183
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1954
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S41: Promotion of Business
NAICS code, primary
813910: Trade Associations
Parent/child status
Independent
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