EIN 80-0199088

The Brandlab

IRS 501(c) type
501(c)(3)
Num. employees
170
Year formed
2008
Most recent tax filings
2023-06-01
NTEE code, primary
Description
The Brandlab aims to change the face and voice of the marketing industry by offering year-round programming through its College and Beyond program, which includes skills training, mentorship opportunities, and financial scholars. Its Spark program provides hundreds of high school students with exposure to career pathways through in-classroom engagement, career panels, and field trips. The approach is experiential and designed to inspire the next generation of marketers.
Total revenues
$1,492,800
2023
Total expenses
$2,763,259
2023
Total assets
$1,816,347
2023
Num. employees
170
2023

Program areas at The Brandlab

College and beyond (cab) The college and beyond program provides year-round programming - from skills training like resume workshops and speed networking events to mentorship for young professionals to connect with an industry leader and financial scholarships of over $30,000 awarded to students who have participated in any of our programs (aka tbl alums). Tbl alums also engage in leadership opportunities through our cab board an alum board that influences programming and communication with The broader tbl network. Our alum network is a growing group of over 400.fellowship (or labfellows) The labfellows program is an eight-month paid fellowship where in fy23, 16 job-ready people from indigenous, black, brown, aapi, or hispanic/latinx backgrounds gain experience within both corporate and agency marketing and advertising teams. Fellows engage in real-world work experiences as they build skills and relationships that prepare them to enter The workforce and launch sustainable careers.
Fearless The fearless program aims to support The diversity, equity, inclusion, and belonging efforts within our agency and corporate partners working to create equity while building more inclusive work, workers, and workplaces. Fearless programming is delivered through The brandlab-facilitated workshops and discussions. In fy23, we facilitated over 20 workshops with partners. We also continued our annual fearless conference. The two-day hybrid conference brought together 300 people across The marketing and advertising industry, community, and youth to explore how we can collectively strengthen our commitments and actions for a more diverse and equitable industry.
Spark The spark program creates exposure to career pathways for hundreds of high school students each year. The experiential approach combines in-classroom engagement opportunities with career panels and field trips to inspire The next generation of marketing and advertising talent. In fy23, we exposed over 1,500 young people to marketing & advertising careers through spark programming. Internships we create access to paid internships at creative agencies and within corporate marketing teams for high school and college students working on post-secondary education. In fy23, we provided over 100 paid internships to young people, ages 15-25, from indigenous, black, brown, aapi, or hispanic/latinx backgrounds. The internships provided access for The interns to build skills, deepen their understanding of career paths, and build that first professional network.

Who funds The Brandlab

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Windhover FoundationThe Brandlab Milwaukee$166,667
General Mills FoundationOperating Support$40,000
The Minneapolis FoundationSupport of Minneapolis Chapter$30,500
...and 11 more grants received

Personnel at The Brandlab

NameTitleCompensation
Kelli WilliamsChief Executive Officer
Michael WurthDevelopment Director
Michaela ClubbProgram Director
Ashlynn WhitcombOperations Manager
Natalie LozinskiEvents Manager
...and 13 more key personnel

Financials for The Brandlab

RevenuesFYE 06/2023
Total grants, contributions, etc.$1,024,314
Program services$324,895
Investment income and dividends$15,117
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$128,474
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$1,492,800

Form 990s for The Brandlab

Fiscal year endingDate received by IRSFormPDF link
2023-062024-01-27990View PDF
2022-062023-03-30990View PDF
2021-062022-04-13990View PDF
2020-062021-04-06990View PDF
2019-062020-06-05990View PDF
...and 9 more Form 990s
Data update history
October 23, 2024
Received grants
Identified 1 new grant, including a grant for $25,000 from American Endowment Foundation
June 4, 2024
Posted financials
Added Form 990 for fiscal year 2023
May 22, 2024
Updated personnel
Identified 1 new personnel
May 20, 2024
Used new vendors
Identified 2 new vendors, including , and
May 18, 2024
Received grants
Identified 1 new grant, including a grant for $6,020 from Charities Aid Foundation of America
Nonprofit Types
SchoolsEducational service providersCharities
Issues
EducationHuman servicesChildren
Characteristics
Fundraising eventsCommunity engagement / volunteeringProvides scholarshipsGala fundraisersTax deductible donationsAccepts online donations
General information
Address
PO Box 8159
Minneapolis, MN 55408
Metro area
Minneapolis-St. Paul-Bloomington, MN-WI
County
Hennepin County, MN
Website URL
thebrandlab.org/ 
Phone
(612) 483-0167
IRS details
EIN
80-0199088
Fiscal year end
June
Taxreturn type
Form 990
Year formed
2008
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
B90: Educational Services
NAICS code, primary
6116: Other Schools and Instruction
Parent/child status
Independent
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