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EIN 58-2194943

The reThink Group

IRS 501(c) type
501(c)(3)
Num. employees
137
City
Cumming
State
Georgia
Year formed
1995
Most recent tax filings
2023-07-01
NTEE code, primary
X20: Christian
Description
The reThink Group, Inc. teaches Biblical principles of marriage and family life through providing curriculum, videos, books, music and other resources to its customers. It has provided four different faith-based curriculums and an annual subscription to a total of 9,705 churches along with supplemental products through Life Stage Strategies. Orange Leaders offers faith-based leadership training events and resources based on the strategy of the curriculum.
Total revenues
$27,243,274
2023
Total expenses
$28,573,373
2023
Total assets
$4,644,111
2023
Num. employees
137
2023

Program areas at The reThink Group

Life Stage Strategies - Provided four different faith-based curriculums an annual subscription to a total of 9,500 churches along with supplemental products.
Parent Cue - Direct to parent resources to guide parents through every phase of their kids life.
Orange Leaders - Faith-based leadership training events and resources based on the strategy of the curriculum.

Who funds The reThink Group

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Lilly EndowmentChristian Parenting &caregiving Init$250,000
National Christian Foundation / Natl Christian Charitable FDN IncGrowth$24,000
Fidelity Investments Charitable Gift FundFor Grant Recipient's Exempt Purposes$10,000
...and 1 more grant received

Personnel at The reThink Group

NameTitleCompensation
Reggie JoinerFounder and Chief Executive Officer$112,292
Reggie GoodinChief Financial Officer , Senior Vice President$406,416
Mike ClearSenior Vice President of Life Stage$237,386
Kevin BensonExecutive Director$203,041
Colette TaylorExecutive Director of Events$165,385
...and 4 more key personnel

Financials for The reThink Group

RevenuesFYE 07/2023
Total grants, contributions, etc.$1,884,207
Program services$15,948,764
Investment income and dividends$0
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$-37,926
Net gain from sale of non-inventory assets$27,653
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$9,420,576
Miscellaneous revenues$0
Total revenues$27,243,274

Form 990s for The reThink Group

Fiscal year endingDate received by IRSFormPDF link
2023-072024-06-17990View PDF
2022-072023-06-15990View PDF
2021-072022-06-15990View PDF
2020-072021-06-15990View PDF
2019-072021-01-21990View PDF
...and 9 more Form 990s

Organizations like The reThink Group

OrganizationLocationRevenue
Awana Clubs International and AffiliatesSt Charles, IL$27,988,938
Frontline Response InternationalAtlanta, GA$7,997,964
Cabarrus Cooperative Christian MinistryConcord, NC$9,821,582
Chinese Christian Herald Crusades (CCHC)Flushing, NY$12,894,127
UrbanPromiseMoorestown, NJ$6,961,273
Word of Life FellowshipSchroon Lake, NY$73,767,777
Interfaith Works (IW)Rockville, MD$17,557,698
Neighborhood MinistriesPhoenix, AZ$14,412,610
Barnabas Foundation / John TillackBranson, MO$8,596,125
Pilgrim Rest FoundationPhoenix, AZ$7,691,702
Data update history
July 8, 2024
Received grants
Identified 1 new grant, including a grant for $250,000 from Lilly Endowment
December 23, 2023
Received grants
Identified 4 new grant, including a grant for $1,000,000 from Lilly Endowment
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
August 2, 2023
Posted financials
Added Form 990 for fiscal year 2022
July 25, 2023
Updated personnel
Identified 4 new personnel
Nonprofit Types
Headquarter / parent organizationsCharities
Issues
Religion
Characteristics
ReligiousChristianReceives government fundingCommunity engagement / volunteeringTax deductible donationsAccepts online donations
General information
Address
5870 Charlotte LN Suite 300
Cumming, GA 30040
Metro area
Atlanta-Sandy Springs-Alpharetta, GA
County
Forsyth County, GA
Website URL
thinkorange.com/ 
Phone
(678) 600-8110
IRS details
EIN
58-2194943
Fiscal year end
July
Taxreturn type
Form 990
Year formed
1995
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
X20: Christian
NAICS code, primary
813110: Religious Organizations
Parent/child status
Central organization
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