Travel Lane County

Tourism marketing - position the eugene, cascades & coast region as a leisure Travel destination which includes marketing to individual travelers, Travel trade and media through advertising, trade shows, direct sales, public relations, social media and other internet based communications. The tourism marketing department serves as the local liaison for the Oregon film & video office. During 2023, paid advertising generated 82 million impressions and 368,000 clicks. Earned media results for the fiscal year saw impressions were up 224% year over year, with more than 403 million estimated eyes on stories and 34 top-tier stories that hit on destination key messages and themes were secured.

Sports marketing - promotes Lane County as a sports event site through advertising, trade shows, social media, e-news and direct sales. Service staff provide personal contact and assistance for event planners who have confirmed Lane County as the site for their sporting event. Highlights include new room nights booked nearly doubled this past year as we logged 9,718 compared to 4,863 in the previous year. The economic impact of sports increasted by nearly 3 million to 13.6 million in fy23. In total 33 events were worked, servicing over 40,000 athletes and fans. Sports marketing garnered 39 stories over last year's 37. Sports planners and events rights holders seeing an average of 3,139 monthly impressions.

Convention sales & service - promotes the eugene, cascades & coast region as a convention/meeting event site. Advertising, trade shows, social media, e-news, familiarization and site inspection trips, public relations, and direct sales are all used to sell meeting and event planners who have confirmed Lane County as the site for their Convention or event. Some of the services provided by the department include registration assistance, Convention planning, publicity, information desks, spouse/leisure activities & tours, and housing coordination. Highlights included new group bookings were up 20% over last year and although room nights were slightly down from last year, the estimated economic impact was up slightly at a solid 9,8 million. Convention marketing exceeded it's website impressions goal with an average of 3,733 impressions per month.

Stakeholder relations - responsible for partnership sales and support and increasing awareness about Travel Lane County and the visitor industry to local elected officials, partners, employees, area media and the general public. Stakeholder relations provides internal and external reporting through the development of semi-annual and annual reports and monthly industry updates. Staff supports the efforts of Convention, sports and leisure sales. In the past year organization membership ended at 566 partners. Presentations were made to community groups and city councils. Earned media efforts secured 70 placements with a reach of 58 million impressions. Integrated marketing - manage and maximize capabilities of centralized technology platforms (crm, cms, websites, e-mail and youtube). Manage photos, videos and graphics. Highlights include a record setting 1.1 million users visited the website with more than 1.4 million sessions over the fiscal year. Visitor services - provides expertise on Lane County and the entire state of Oregon to Visitors to the area through our visitor center. In a normal year, information is also provided through mobile outreach services with our visitor van and information booths at events.