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EIN 27-4966949

Truth in Advertising

IRS 501(c) type
501(c)(3)
Num. employees
5
City
Branford
State
Connecticut
Year formed
2013
Most recent tax filings
2023-12-01
NTEE code, primary
T20: Private Foundations
Description
Truth in Advertising is a nonprofit organization whose purpose is to educate the general public regarding deceptive advertising and marketing practices. It is a private foundation located in Branford, CT.
Total revenues
$1,591,569
2023
Total expenses
$1,557,704
2023
Total assets
$163,745
2023
Num. employees
5
2023

Program areas at Truth in Advertising

Educate the general public regarding deceptive Advertising and marketing practices and other matters within the general area of consumer protection, consumer awareness, and consumer education to enable consumers to protect themselves against deceptive Advertising and marketing practices. The organization will promote Truth in Advertising, so as to help create a fair, just and safe marketplace for all consumers.

Who funds Truth in Advertising

Grants from foundations and other nonprofits
GrantmakerDescriptionAmount
Seedlings FoundationHumanitarian/educational/community$1,590,000

Personnel at Truth in Advertising

NameTitleCompensation
Bonnie PattenExecutive Director$411,000
Shana MuellerDirector of Communication , Public Policy and Advocacy$146,250
Laura SmithLegal Director$256,679
Karen PritzkerPresident$0

Financials for Truth in Advertising

RevenuesFYE 12/2023
Total grants, contributions, etc.$1,591,264
Investment income and dividends$5
Net rental income$0
Net gain from sale of non-inventory assets$0
Gross sales of inventory$0
Miscellaneous revenues$300
Total revenues$1,591,569

Form 990s for Truth in Advertising

Fiscal year endingDate received by IRSFormPDF link
2023-122024-06-20990PFView PDF
2022-122023-11-15990PFView PDF
2021-122022-11-08990PFView PDF
2020-122021-11-12990PFView PDF
2019-122021-06-11990PFView PDF
...and 8 more Form 990s
Data update history
August 18, 2024
Posted financials
Added Form 990PF for fiscal year 2023
August 10, 2024
Updated personnel
Identified 1 new personnel
March 26, 2024
Used new vendors
Identified 1 new vendor, including
January 5, 2024
Posted financials
Added Form 990PF for fiscal year 2022
December 29, 2023
Received grants
Identified 1 new grant, including a grant for $1,275,000 from Seedlings Foundation
Nonprofit Types
Private foundationsPrivate operating foundationsCharities
Issues
Human servicesReligionChildren
Characteristics
ReligiousChristianPartially liquidatedTax deductible donationsAccepts online donations
General information
Address
984 Main St
Branford, CT 06405
Metro area
New Haven-Milford, CT
County
South Central Connecticut Planning Region, CT
Website URL
truthinadvertising.org/ 
Phone
(203) 481-5740
IRS details
EIN
27-4966949
Fiscal year end
December
Taxreturn type
Form 990-PF
Year formed
2013
Eligible to receive tax-deductible contributions (Pub 78)
Yes
Categorization
NTEE code, primary
T20: Private Foundations
NAICS code, primary
813211: Grantmaking Foundations
Parent/child status
Independent
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