Program areas at United Way of Greater Rochester and the Finger Lakes
Community impact: a network of community volunteers, in coordination with trained staff, determine how United Way of Greater Rochester and the Finger Lakes invests donor dollars from its annual campaign efforts into the community each year. These investments support a broad network of human service organizations, community initiatives and innovative strategies to address our most pressing local challenges with real, impactful solutions. United Way of Greater Rochester and the Finger Lakes also allows donors to direct their campaign pledges to eligible health and human service organizations.
Grants: grant expenditures include amounts to fund the following programs: summer learning programs; project uplift to provide direct support to low-income individiuals through a network of human serivce providers; a mobility management pilot program focusing on increasing medicaid eligible patient engagement; livable communities work with aging alliance; and stable housing support.
Community impact and services: community impact expenses are incurred to accomplish the investment process described in the community impact section in 4a above. Additionally, community services include a donor designation program to collect, process and transfer donations on behalf of hundreds of health and human service agencies in the Greater Rochester and the Finger Lakes region. United Way provides annual african american, latino, lgbtq, labor and young professional leadership development programs to promote a diversity of leadership throughout the region. the organization also provides synergy services to help local not-for-profit agencies explore affiliation as a means of increasing operational efficiencies and improving program services.
Togethernow (tn): United Way serves as host and fiscal agent for togethernow (tn) whose goal is to improve the health and economic well-being of individuals and families in monroe county, especially those who are vulnerable or impacted by poverty. Tn's goal is to establish connections between 300+ health, education and human services providers transforming the Way that our community works together to help individuals and families obtain support. When fully implemented by march 2024, tn will both enable and evaluate coordinated cross-sector interventions that support a person's transition from crisis to stable to thriving across the lifespan.
Rochester-monroe anti-poverty initiative: United Way is the fiduciary agency for the rochester-monroe anti-poverty initiative (rmapi), a multisector community collaborative with a goal to improve quality of life by reducing poverty and increasing selfsufficiency. To do this, rmapi is focused on increasing income, making basic needs more affordable and accessible, and lowering concentrations of poverty. Rmapi focuses on creating systemwide changes to create longterm improvements and reduce poverty. the initiative has set out to address two main areas: the accessibility and affordability of basic needs, and helping people find and keep jobs through effective workforce development strategies.
Roc the day: roc the day is an annual 24-hour online event established by United Way that provides donors an opportunity to select from over 600 eligible not-for-profit organizations in the nine-county Greater Rochester area. United Way powers the roc the day website, convenes community partners, recruits local not-for-profits to participate and processes the donations during the event. Roc the day is open to any eligible not-for-profit in the nine-county Greater Rochester region, serving a variety of sectors including animals, arts and culture, environment, human services, health, education, religion and community development.
Donor advised funds: United Way offers a donor advised fund program (donor advised funds) that allows donors to combine the most favorable tax benefits with the flexibility to support their favorite charity at any time. Distributions can be made with the approval of United Way to any organization that qualifies for tax deductibility under the internal revenue code.