EIN 33-0368191

Visit Huntington Beach

IRS 501(c) type
501(c)(6)
Num. employees
15
Year formed
1989
Most recent tax filings
2022-06-01
Description
The Huntington Beach Conference and Visitors Bureau is the official destination marketing organization of Huntington Beach, California located in Orange County.To promote the common interests of the visitor-serving businesses in Huntington Beach, CA.
Also known as...
Huntington Beach Marketing and Visitors Bureau
Total revenues
$6,124,993
2022
Total expenses
$5,002,562
2022
Total assets
$6,606,069
2022
Num. employees
15
2022

Program areas at Visit Huntington Beach

Leisure: leisure destination marketing programs drive growth of travel consumers from targeted markets across north america as well as key international markets. Our bedrock foundation for marketing programs is laid through investment in strategic brand research and planning, visitor segmentation and conversion studies, hotel and vacation rental occupancy reports and economic impact studies. This is critical in supporting our goal of targeting and converting visitors that align with the surf city usa brand and travel products in the destination. Vhb's leisure marketing strategies, tactics and spending focus on paid media planning and placement in key domestic and international markets, including digital, print, broadcast and social media advertising. Our ad agency works with the team to develop and periodically refresh the brand creative platform, plan the paid media program, execute on production, and report results. Leisure also develops visual assets through video, broadcast spot and still photography production, supports marketing of special events, collateral and brochure creative development and production, displays and branded items for trade shows and sales missions and familiarization visits by the media and travel trade.
Group sales: group sales for Visit Huntington Beach is defined as corporate, association and incentive meetings/programs that are contracted with our hotels within Huntington Beach. Visit Huntington Beach assigns sales managers (18% of our staff) to attend trade show conferences, initiate sales call missions, conduct site inspections of our hotels with meeting planners and attend industry specific events that increase the exposure of Huntington Beach as a meetings destination. The efforts of the sales department include travel to domestic and international destination to promote and solicit meetings/programs to book in Huntington Beach. Travel, tradeshows, advertising and marketing efforts comprise this budget for Visit Huntington Beach.
Website/social media: Visit Huntington Beach's website, surfcityusa.com, serves as the destination's official online presence for Huntington Beach tourism. With fiscal year-to-date traffic peaking at 218,779 unique monthly visitors, the website is a key global marketing tool for promoting Huntington Beach as a premiere leisure and business travel destination. All leisure, travel trade and group sales campaigns that drive brand awareness, increase overnight stays, and stimulate the local economy direct traffic to the website as the core/central communication hub. In this current cycle of 24/7 media consumption, Visit Huntington Beach's social media channels complement the website by allowing the organization to post more dynamic content. Our paid social media campaigns allow for customized photo and video content that can be highly targeted. Our ever-growing social media community serves as an extension of our brand and amplifies the destination's online presence in an authentic way through the community's own social media posts.

Personnel at Visit Huntington Beach

NameTitleCompensation
Kelly Miller, CdmePresident and Chief Executive Officer$183,085
Omark A. HolmesChief Marketing Officer$124,770
Nicole LlidoVice President of Administration and Community Engagement / Director of Information Technology and Visitor and Partner Services
Michelle DevineVice President of Sales
Jennifer TongDirector of Public Relations and Communications
...and 15 more key personnel

Financials for Visit Huntington Beach

RevenuesFYE 06/2022
Total grants, contributions, etc.$0
Program services$6,087,671
Investment income and dividends$816
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$36,506
Total revenues$6,124,993

Form 990s for Visit Huntington Beach

Fiscal year endingDate received by IRSFormPDF link
2022-062023-05-15990View PDF
2021-062022-03-30990View PDF
2020-062021-04-13990View PDF
2019-062021-05-11990OView PDF
2018-092019-10-11990View PDF
...and 10 more Form 990s

Organizations like Visit Huntington Beach

OrganizationLocationRevenue
Visit TucsonTucson, AZ$19,284,981
Sarasota Convention and Visitors Bureau (VSC)Sarasota, FL$5,814,739
Visit San AntonioSan Antonio, TX$19,813,577
Explore FairbanksFairbanks, AK$4,788,348
Visit SeattleSeattle, WA$17,151,531
Greater Pittsburgh Convention and Visitors BureauPittsburgh, PA$18,371,659
Greater Lansing Convention & Visitors Bureau (GLCVB)Lansing, MI$5,862,903
San Francisco Travel AssociationSan Francisco, CA$21,568,933
Memphis Tourism CorporationMemphis, TN$18,472,607
Visit Tampa BayTampa, FL$20,737,160
Data update history
April 23, 2024
Updated personnel
Identified 5 new personnel
April 22, 2024
Used new vendors
Identified 1 new vendor, including
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
August 7, 2023
Posted financials
Added Form 990 for fiscal year 2020
July 11, 2023
Posted financials
Added Form 990 for fiscal year 2022
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
Operates internationallyState / local level
General information
Address
155 5th St 111
Huntington Beach, CA 92648
Metro area
Los Angeles-Long Beach-Anaheim, CA
County
Orange County, CA
Website URL
surfcityusa.com/ 
Phone
(714) 969-3492
Facebook page
VisitHuntingtonBeach 
Twitter profile
@hbsurfcityusa 
IRS details
EIN
33-0368191
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1989
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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