Program areas at Visit KC
Promote tourism in the Greater Kansas City area: in 2023, Visit KC generated more than 859 million customer impressions through marketing tactics reaching twenty media markets in eleven states. Visit KC's leisure marketing campaign generated 690,000 incremental room nights, 260,000 incremental trips, and $215 million in incremental revenue. The website, visitkc.com, witnessed 4.5 million site visits. Social media tactics generated an additional 1.1 million impressions.
Promote Convention business in the Greater Kansas City area: in 2023, Visit KC generated room nights totaled 526,774 through 384 conventions and events held in Kansas City. This equated to an estimated local economic impact of $428.5 million. Additionally, Visit KC confirmed 447 new event bookings and 526,774 tentative room nights for future Convention years, a prospect of $403.9 million in future economic impact.
Personnel at Visit KC
| Name | Title | Compensation | Date of data |
|---|
| Amy Jordan-Wooden | President and Chief Executive Officer , Ajw Consulting | | 2024-04-24 |
| George Guastello | President and Chief Executive Officer , Union Station Kansas City | $0 | 2024-04-24 |
| Jeanette Prenger | Founder and Chief Executive Officer , Ecco Select Corporation | $0 | 2024-04-24 |
| Kathy Nelson | President and Chief Executive Officer | $272,200 | 2023-10-18 |
| Riccardo Lucas | Director | $0 | 2022-12-31 |
| ...and 27 more key personnel |
Financials for Visit KC
| Revenues | FYE 12/2023 | FYE 12/2022 | % Change |
|---|
| Total grants, contributions, etc. | $1,392,266 | $1,217,616 | 14.3% |
| Program services | $14,445,484 | $12,511,964 | 15.5% |
| Investment income and dividends | $330,082 | $33,743 | 878.2% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $0 | $0 | - |
| Total revenues | $16,167,832 | $13,763,323 | 17.5% |
Organizations like Visit KC
| Organization | Type | Location | Revenue |
|---|
| Experience Columbus | 501(c)(6) | Columbus, OH | $18,365,655 |
| Greater Lansing Convention & Visitors Bureau (GLCVB) | 501(c)(6) | Lansing, MI | $5,862,903 |
| Nashville Convention and Visitors Bureau | 501(c)(6) | Nashville, TN | $44,006,602 |
| Greater Pittsburgh Convention and Visitors Bureau | 501(c)(6) | Pittsburgh, PA | $18,371,659 |
| New York City Tourism Conventions | 501(c)(6) | New York, NY | $61,470,071 |
| Experience Columbia SC | 501(c)(6) | Columbia, SC | $5,816,998 |
| Saint Paul Rivercentre Convention And Visitors Authority | 501(c)(6) | St Paul, MN | $19,119,684 |
| Visit Buffalo Niagara | 501(c)(6) | Buffalo, NY | $4,130,640 |
| Fort Worth Convention and Visitors Bureau | 501(c)(6) | Fort Worth, TX | $17,961,206 |
| Visit Indy | 501(c)(6) | Indianapolis, IN | $16,220,236 |
Data update history
April 24, 2024
Updated personnel
Identified 4 new personnel
December 3, 2023
Posted financials
Added Form 990 for fiscal year 2022
December 2, 2023
Updated personnel
Identified 1 new personnel
November 27, 2023
Used new vendors
Identified 1 new vendor, including
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Community improvementEconomic development
Characteristics
State / local levelReceives government funding
General information
- Address
- 1100 Walnut St Suite 3450a
- Kansas City, MO 64106
- Metro area
- Kansas City, MO-KS
- County
- Jackson County, MO
- Website URL
- visitkc.com/Â
- Phone
- (816) 691-3800
- Facebook page
- VisitKCÂ
- Twitter profile
- @visitkcÂ
IRS details
- EIN
- 43-0862331
- Fiscal year end
- December
- Taxreturn type
- Form 990
- Year formed
- 1966
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S33: Visitors, Convention Bureau
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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