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EIN 87-0415106

Visit Salt Lake

IRS 501(c) type
501(c)(6)
Num. employees
63
City
Salt Lake City
State
Utah
Year formed
1984
Most recent tax filings
2022-12-01
NTEE code, primary
S33: Visitors, Convention Bureau
Description
Visit Salt Lake is an organization dedicated to promoting Salt Lake County as a tourist and convention destination. It achieves this through coordinated marketing efforts to packaged travel organizers as well as operating a visitor information center in Salt Lake City and a ski voucher program. Additionally, the organization promotes, sponsors, supports and participates in conventions, trade shows, exhibitions, competitions and other activities that promote Salt Lake County.
Also known as...
Salt Lake Convention and Visitors Bureau
Total revenues
$17,160,700
2022
Total expenses
$18,089,339
2022
Total assets
$5,842,717
2022
Num. employees
63
2022

Program areas at Visit Salt Lake

The organization promotes, sponsors, supports, and participates in conventions, trade shows, exhibitions, competitions, and other activities that promote Salt Lake county.
The organization promotes tourism to Salt Lake county through coordinated marketing efforts to packaged travel organizers. The organization also operates a visitor information center in Salt Lake city and a ski voucher program.

Personnel at Visit Salt Lake

NameTitleCompensation
Kaitlin EskelsonPresident and Chief Executive Officer$436,793
Bart BlaisdellChief Financial Officer$206,614
Cliff DonerExecutive Vice President and Chief Financial Officer$0
Tyler GosnellChief Market$127,905
Tyson LybbertChief Sales Officer$177,510
...and 48 more key personnel

Financials for Visit Salt Lake

RevenuesFYE 12/2022
Total grants, contributions, etc.$250,000
Program services$16,818,110
Investment income and dividends$64,991
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$27,599
Miscellaneous revenues$0
Total revenues$17,160,700

Form 990s for Visit Salt Lake

Fiscal year endingDate received by IRSFormPDF link
2022-122023-11-13990View PDF
2021-122022-11-15990View PDF
2020-122021-11-12990View PDF
2019-122021-06-25990View PDF
2018-122020-01-16990View PDF
...and 9 more Form 990s
Data update history
January 4, 2024
Posted financials
Added Form 990 for fiscal year 2022
January 3, 2024
Updated personnel
Identified 7 new personnel
December 25, 2023
Used new vendors
Identified 2 new vendors, including , and
August 1, 2023
Posted financials
Added Form 990 for fiscal year 2020
July 14, 2023
Posted financials
Added Form 990 for fiscal year 2021
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
State / local levelReceives government funding
General information
Address
90 S W Temple
Salt Lake City, UT 84101
Metro area
Salt Lake City, UT
County
Salt Lake County, UT
Website URL
visitsaltlake.com/ 
Phone
(801) 534-4999
Facebook page
VisitSaltLake 
Twitter profile
@visitsaltlake 
IRS details
EIN
87-0415106
Fiscal year end
December
Taxreturn type
Form 990
Year formed
1984
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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