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EIN 77-0200405

VISIT Santa Cruz COUNTY

IRS 501(c) type
501(c)(6)
Num. employees
11
City
Santa Cruz
State
California
Year formed
1988
Most recent tax filings
2023-06-01
NTEE code, primary
S33: Visitors, Convention Bureau
Description
VISIT Santa Cruz County promotes the city and county as a tourist, conference, and film destination through print ads, brochures, and magazines. They aim to stimulate the economy and promote the welfare of Santa Cruz County residents.
Also known as...
Santa Cruz County CVC; Santa Cruz County Conference and Visitors Council
Total revenues
$3,090,368
2023
Total expenses
$3,058,151
2023
Total assets
$2,155,039
2023
Num. employees
11
2023

Program areas at VISIT Santa Cruz COUNTY

The organization promoted Santa Cruz city & County as a tourist and conference destination primarily through print ads, brochures and magazines to promote the welfare of the residents of Santa Cruz County by stimulating the economy.the organization manages the Santa Cruz County tourism marketing district.

Personnel at VISIT Santa Cruz COUNTY

NameTitleCompensation
Michael MartelonFormer Executive Director$213,008
Terence ConcannonExecutive Director$0
Maggie IvyPast Former Executive Director$135,696
Julie GlynnPresident$0
Bhavana PatelTreasurer$0
...and 10 more key personnel

Financials for VISIT Santa Cruz COUNTY

RevenuesFYE 06/2023
Total grants, contributions, etc.$0
Program services$3,085,762
Investment income and dividends$4,606
Tax-exempt bond proceeds$0
Royalty revenue$0
Net rental income$0
Net gain from sale of non-inventory assets$0
Net income from fundraising events$0
Net income from gaming activities$0
Net income from sales of inventory$0
Miscellaneous revenues$0
Total revenues$3,090,368

Form 990s for VISIT Santa Cruz COUNTY

Fiscal year endingDate received by IRSFormPDF link
2023-062024-01-25990View PDF
2022-062022-12-06990View PDF
2021-062021-11-15990View PDF
2020-062021-01-18990View PDF
2019-062020-02-07990View PDF
...and 9 more Form 990s

Organizations like VISIT Santa Cruz COUNTY

OrganizationLocationRevenue
Visit Sandy SpringsSandy Springs, GA$1,588,598
Discover LancasterLancaster, PA$5,942,495
Charleston Convention and Visitors BureauCharleston, WV$1,997,956
Gaylord Michigan USAGaylord, MI$1,351,558
Destination AugustaAugusta, GA$4,173,044
Visit KCKansas City, MO$13,763,323
Butler County Tourism and Convention BureauZelienople, PA$2,703,336
VisitGreenvilleSCGreenville, SC$9,046,809
Ventura Visitor and Convention BureauVentura, CA$2,124,794
Akron / Summit Convention & Visitors Bureau (ASCVB)Akron, OH$7,682,701
Data update history
May 23, 2024
Updated personnel
Identified 8 new personnel
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2022
June 26, 2023
Posted financials
Added Form 990 for fiscal year 2021
June 4, 2023
Updated personnel
Identified 9 new personnel
May 30, 2023
Updated personnel
Identified 20 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureaus
Issues
Community improvementEconomic development
Characteristics
State / local level
General information
Address
303 Water St 100
Santa Cruz, CA 95060
Metro area
Santa Cruz-Watsonville, CA
County
Santa Cruz County, CA
Website URL
santacruz.org/ 
Facebook page
visitsantacruz 
Twitter profile
@visitsantacruz 
IRS details
EIN
77-0200405
Fiscal year end
June
Taxreturn type
Form 990
Year formed
1988
Eligible to receive tax-deductible contributions (Pub 78)
No
Categorization
NTEE code, primary
S33: Visitors, Convention Bureau
NAICS code, primary
561591: Convention and Visitors Bureaus
Parent/child status
Independent
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