Program areas at Visit Spokane
Visit Spokane created and implemented innovative sales and marketing strategies across targeted market segments to expand convention and leisure visitation to the region, increasing visitor spending, and attracting additional overnight stays. Visit Spokane reinforced these strategies with advertising and public relations initiatives and social media opportunities targeted to deliver increased visibility, identity, and visitation to Spokane County. We served as the official destination resource for both residents and visitors to enhance their experiences and increase spending. Visit Spokane acted as an advocate for expanded public meeting, cultural and sports facilities to increase market potential and shared intelligence based on market research to help the community in economic development decision making.During year 2023 the Organization's Destination Marketing Program secured 1,406,072,484 media impressions, hosted 55,009 convention attendees, served 25,456 visitors through Trip Advisor and at the Visitor Information Center, and secured media valued at $4,501,076.
During year 2023, the Organization's Convention Services Program intended to enhance and support the overall destination experience of convention and meeting participants in the Spokane region resulted in 698 service referrals and 27 service requests.
During year 2023, the Organization's Direct Meeting Sales Program to intended promote the Spokane region as a preferred meeting, convention, and event destination by distributing leads to area lodging and facility partners resulted in 47 on-site inspections with meeting professionals for future meetings/events as well as 69,527 definite room nights to the Spokane region.
The Organization's Membership/Business Development Program provided innovative programming and partnership opportunities for members for purposes of business development in the Spokane region.