Wisconsin Hotel & Lodging Association (WH&LA)

Approximately 140,000 copies of the Wisconsin Lodging directory are printed and distributed through both paid distribution and other delivery channels. The directory includes listings of nearly 600 Lodging properties around the state, providing travelers with a popular and easy-to-use print guide (with a live version also available on a website) to encourage them to book overnight stays in Wisconsin's Lodging properties. Member properties have reported that the directory generates leads for their properties, providing increased business for Lodging properties around the state, which contributes to their overall general welfare and success.

The targeted marketing program, formerly known as our co-operative program, provided approximately 30 opportunities that allow member properties to join together to gain cost efficiencies and savings in marketing by purchasing collaborative advertising that markets overnight stays at participating properties and local areas along with encouraging access to all member properties by marketing the Association's searchable website that lists all member Lodging properties around the state. This program contributes to the general welfare of members by encouraging travelers to book overnight stays at member properties.

The Wisconsin Lodging conference and trade show provides educational sessions and peer-to-peer networking opportunities to help properties improve their business and become more successful. The symposium allows property owners and operators to learn about the latest products and services available to the industry to make them more operationally efficient and successful. In 2023, 145 owners and operators participated in this event.