Women's Campaign Fund (WCF)

"50/50 u.s." - builds new audiences through individual mobilization of women and men from the grassroots to influencer level who support and promote achieving roughly 50/50 representation of women and men in all elected offices nationwide by 2028. This involves retaining existing supporters and contacts while introducing new political and non-political audiences to the value of women in elected office based on evidence (respected research) and experience. The organization undertook an email, fundraising, and social media Campaign with a digital marketing agency, developed its own social media content, worked with a data visualization firm to develop an interactive case statement/prosepctus with live data maps related to wcf's mission, updated wcf history document, began to develop an ongoing webinar series, worked with wcf's digital platform vendor to engage supporters and manage wcf database, develop an initiative to provide data and support to women running for local offices nationwide, and prepared approaches to major donor prospects, among many other activities.