Experience Kissimmee

The Experience Kissimmee tourism promotional outreach to the domestic travel base was driven by three primary objectives. 1)make Kissimmee more recognizable and respected among consumers. 2)increase visitation to Kissimmee. 3)stimulate bookings for Kissimmee area accommodations. Domestic leisure marketing programs and activities throughout the year integrated the necessary mix of advertising, social media and publicity efforts to connect with new and repeat Visitors, introducing them to new and well-known area activities and varied reasons to plan and book travel to the destination. Keys to success for this year were enhancing programs and activities that achieved a high level of success, yet remaining opportunistic and attentive to new possibilities to tell the destination's story. Across varied platforms, the consumer messaging highlighted the destination's impressive theme park and attractions as well as its diverse lodging choices, especially the vacation home product.

Ek's meeting sales and sports sales efforts continue to be driven by incentive and/or sponsorship programs. These programs offset event and tournament costs and have proven to be a baluable tool to securing business for the destination.

Consumer and travel trade advertising campaigns in canada, united kingdom, northern europe, brazil, mexico, colombia, chile, india and china included out of home, digital, rich media, and print elements. Website landing pages featured strong offers from industry partners encouraging consumers to book travel to Kissimmee. Partnerships with brand usa extended our advertising reach. Co-op partnerships were a key strategy in Experience Kissimmee's targeted international markets. Over the course of the year, we engaged in co-ops, all of which were supported by matching funds from brand usa.