Program areas at Richmond Region Tourism
Tourism communications - the Richmond Region hosted over 17.5 million vistors 10,850,000 day trips 6,650,000 over night trips in 2022 who spent 3.5 billion. Many of them are tourists. The promotion of the destination is through hosting travel writers, attending trade shows, meeting with tour operators and bus companies. Richmond Region Tourism produces maps, vistors guides, newsletters and maintains a website in order to promote the destination.
Community relations - the community relations department formed in 2012 to increase Richmond Region tourisms relevancy locally by establishing a solid, well regarded presence for Richmond Region Tourism in the local community. The department drives meeting and Convention business by generating interest within the Richmond Region, supports leisure travel by enhancing the visitor experience and augments the organizations budget by securing sponsorships and partnerships.
Conventions - actively soliciting groups to hold state, regional or national meetings in the Richmond Region. In fiscal year 2022-2023 we booked the following - estimated economic impact 74,920,181 associated hotel room nights 85,758.
Who funds Richmond Region Tourism
Grants from foundations and other nonprofits
Personnel at Richmond Region Tourism
| Name | Title | Compensation | Date of data |
|---|
| John F Berry | President Chief Executive Officer / President and Chief Executive Officer / Director | $266,255 | 2024-05-15 |
| Thomas Loftus | Vice President of Marketing | $143,250 | 2023-06-30 |
| Michelle G Lovatt | Vice President , Administration / Vice President of Administration / Director of Administration | $133,349 | 2023-06-30 |
| Darya L Runyan | Vice President of Sales Services | $134,884 | 2022-06-30 |
| Jerrine Lee | Vice President of Sales / Sports Development Manager | $138,083 | 2023-06-30 |
| ...and 16 more key personnel |
Financials for Richmond Region Tourism
| Revenues | FYE 06/2023 | FYE 06/2022 | % Change |
|---|
| Total grants, contributions, etc. | $6,684,071 | $6,847,431 | -2.4% |
| Program services | $50,841 | $49,375 | 3% |
| Investment income and dividends | $65,741 | $6,859 | 858.5% |
| Tax-exempt bond proceeds | $0 | $0 | - |
| Royalty revenue | $0 | $0 | - |
| Net rental income | $0 | $0 | - |
| Net gain from sale of non-inventory assets | $0 | $0 | - |
| Net income from fundraising events | $0 | $0 | - |
| Net income from gaming activities | $0 | $0 | - |
| Net income from sales of inventory | $0 | $0 | - |
| Miscellaneous revenues | $0 | $0 | - |
| Total revenues | $6,800,653 | $6,903,665 | -1.5% |
Organizations like Richmond Region Tourism
| Organization | Type | Location | Revenue |
|---|
| Meet Atlantic City | 501(c)(6) | Atlantic City, NJ | $9,657,734 |
| La Crosse County Convention and Visitors Bureau | 501(c)(6) | La Crosse, WI | $2,566,631 |
| Meet Minneapolis | 501(c)(6) | Minneapolis, MN | $12,764,519 |
| Greater Rochester Visitors Association (GRVA) | 501(c)(6) | Rochester, NY | $4,388,966 |
| Destination DC | 501(c)(6) | Washington, DC | $26,967,687 |
| Downtown Indy | 501(c)(6) | Indianapolis, IN | $1,710,996 |
| Saint Paul Rivercentre Convention And Visitors Authority | 501(c)(6) | St Paul, MN | $19,119,684 |
| Great Rivers and Routes Tourism Bureau | 501(c)(6) | Alton, IL | $2,870,146 |
| Visit Syracuse | 501(c)(6) | Syracuse, NY | $2,772,383 |
| Visit Sheboygan | 501(c)(6) | Sheboygan, WI | $1,869,650 |
Data update history
November 25, 2023
Posted financials
Added Form 990 for fiscal year 2021
July 8, 2023
Posted financials
Added Form 990 for fiscal year 2022
June 30, 2023
Updated personnel
Identified 2 new personnel
May 20, 2023
Updated personnel
Identified 4 new personnel
Nonprofit Types
Business and community development organizationsConvention and visitors bureausHeadquarter / parent organizations
Issues
Economic developmentBusiness and industry
Characteristics
MembershipsState / local levelReceives government funding
General information
- Address
- 401 N 3rd St
- Richmond, VA 23219
- Metro area
- Richmond, VA
- County
- Richmond city, VA
- Website URL
- visitrichmondva.com/Â
- Phone
- (800) 370-9004
- Facebook page
- VisitRichmondVAÂ
- Twitter profile
- @visitrichmondÂ
IRS details
- EIN
- 54-1249192
- Fiscal year end
- June
- Taxreturn type
- Form 990
- Year formed
- 1983
- Eligible to receive tax-deductible contributions (Pub 78)
- No
Categorization
- NTEE code, primary
- S40: Business and Industry
- NAICS code, primary
- 561591: Convention and Visitors Bureaus
- Parent/child status
- Central organization
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